For Brands People Are Already Buying
Affiliate & Influencer Marketing Agency for Fashion
A boutique agency for mid-range luxury fashion brands.
Building the Affiliate & Influencer Channels for Apparel, Accessories & More.
We build affiliate and influencer programs that turn creators and publishers into your most reliable growth channel.
Our Services
Two services.
Pick one, or both.
Built exclusively for mid-range luxury fashion brands, with every partnership tuned to your category and your customer.
Who We Work With
For brands that
customers already love.
Ready-to-wear, handbags & accessories
Established online store
Mid-range luxury pricing
Strong product, under-leveraged marketing
Ready to invest in creator-driven discovery
Values long-term partnership over quick wins
Brands We've Partnered With
Track Record
brands' affiliate programs managed
in attributed client revenue
partners across our creator and publisher network
Our curated network of 2,500+ creators, publishers, and affiliate partners has generated over $1.2M in attributed sales for 10+ fashion and lifestyle brands.
Our Approach
Fashion-focused.
Built to deliver.
We build your affiliate and influencer strategy around your actual brand, style, audience, and price point. Then, we selectively match you with publishers and creators who already align with your product and content quality!
From there, we plan around what matters: launches, seasonal collections, and the moments your customers are already shopping. And we don't just set a program and walk away — we actively monitor performance, refining commissions and placements as we learn what's actually converting.
Revenue-First Strategy
We build every partnership, whether it's seeding, organic, or affiliate, around what actually drives revenue for your product and price point.
Full Partnership Mix
Publishers, influencers, and creators across blogs, Instagram, DMs & more are all managed under one strategy.
Transparent Reporting
Transparent monthly reports and real-time dashboards, refined continuously based on what's converting.
Senior-Led Accounts
A senior strategist owns your account from day one, building a strategy shaped entirely around your brand.
White-Hat Integrity
We build partnerships the right way: ethical, platform-compliant, and made to protect your brand for the long run.
Creator-First Insight
We've been the creator, not just the agency, so we know what makes a partnership actually convert, not just look good on paper.
About Second Seat
Meet the Founder.
At the heart of Second Seat Agency is its founder, Sabrina.
With years of experience running Croissants & Cafés, her own affiliate publisher business in fashion and lifestyle, she's worked with hundreds of well-known brands and knows exactly what makes a creator actually post, not just agree to.
Before founding Second Seat, Sabrina led Head of Growth roles at Nora, an AI shopping extension, and Linka.ai, an affiliate platform for creator commerce, helping shape each company's growth strategy from the inside out.
Since launching Second Seat, she's led a team that has driven over $1.2M in attributed revenue, pairing publisher-side instincts with an LVMH-certified eye for luxury branding.
Her hands-on leadership, and the belief that affiliate and influencer marketing should be run by people who've actually done the job, are what turn partnerships into lasting revenue.
