Our Services — 01
Full-Service Affiliate Agency
Built for Fashion.
Affiliate marketing works best when it's run by people who understand the audience they're selling to. For fashion, that means real publisher relationships, not just network access. At Second Seat, we manage affiliate programs exclusively for fashion brands, working across networks built for DTC brands — ShopMy, LTK, Impact, and AWIN — to drive revenue through partners who are already trusted by your customer.
Start Your Program →Gerard Darel
RSVP Paris
A Contemporary Jewelry Brand
Brands We've Partnered With
brands' affiliate programs managed
in attributed client revenue
partners across our creator and publisher network
What's Included
Everything your program
needs to perform.
Program Setup & Launch
We handle network selection, tracking, commission structure, and publisher terms, so your program launches right.
Publisher Recruitment
We recruit publishers and content creators who are already trusted voices in fashion and speak directly to your customer.
Commission Structure Design
We set commission rates that motivate publishers and creators to prioritize your brand and keep your margins healthy.
Performance Tracking & Reporting
Real-time dashboards and monthly reports, so you always know what your program is driving.
Ready to build your program?
Let's talk about what an affiliate program built specifically for your brand could look like.
Results We've Driven
Real Results:
RSVP Paris.
We manage RSVP Paris's affiliate program, timing placements around seasonal launches and key events and structuring commissions to match. Paired with recruiting fashion-aligned publishers and influencers built for strategic ROI, the results speak for themselves.
driven in affiliate revenue
YoY affiliate growth
Common Questions
Affiliate Marketing Frequently
Asked Questions.
Affiliate marketing is a performance-based channel where brands partner with publishers, content creators, and media outlets who earn a commission for sales they drive. You only pay for results, which makes it one of the most cost-efficient channels in a brand's marketing mix.
In fashion specifically, discovery happens through inspiration — a blogger's outfit post, a creator's try-on haul, an editorial roundup — not interruption. That's why the right publisher relationships matter more than network access alone. We manage affiliate programs exclusively for fashion brands, connecting you with publishers and creators who already have the audience most likely to buy.
Our name says it all. In fashion, the front row belongs to the designers, the creators, the icons. We're happy in the second seat, doing the work that keeps them there.
We build the affiliate programs and influencer partnerships behind the scenes, so your brand stays in the spotlight, not us. Every match is curated to your aesthetic and your audience. We handle the contracts, the tracking, and the relationships. You get the visibility and the revenue.
No. Whether you're starting from scratch or already have a program that's stalled or underperforming, we'll build or rebuild it around what actually works for your brand.
We're network-agnostic. We work across AWIN, ShopMy, Impact, CJ, Shopify, and LTK, as well as in-house setups. We'll recommend the right network for your brand based on your goals.
Yes. Every brand's goals are different — some want new customer acquisition, some want to fix a stalled program, some just want to launch right the first time. We start with an audit or a strategy call to understand what matters most to you, then build the program around that.
